"Need some more fire in the belly."

“Need some more fire in the belly.”

“Need some more fire in the belly.”

“Need some more fire in the belly.”

I have lost my Sandals, and this was a v …

I have lost my Sandals, and this was a very disheartening thing for me. I was attached to that sandal so much that it deserves least a memoir; it was second year of engineering, 2002 when I bought them. We had been together ever since. It reminds me of All my walks with Niki, The night outs near beach with my friends Adi, Yash, Manish, Boka et al, when I graduated I was wearing ‘em, Whole masters course I wore them, All my freelance stints, Long walks, It had seem my struggles with life, It was there when I used to travel in local trains,when i didn’t have money for reservation in trains, I wore en’ for my first kiss,i wore em… So much memory just from a sandal, I wonder why!!! But Alas I miss my sandals.

Thanks to Dta;) " I wish you enough su …

Thanks to Dta;)
” I wish you enough sun to keep your attitude bright, I wish you enough rain to appreciate the sun more. I wish you enough happiness to keep your spirit alive. I wish you enough pain so that the smallest joys in life appear much bigger. I wish you enough gain to satisfy your wanting. I wish you enough loss to appreciate all that you possess. I wish you enough hellos to get you through the final good-bye. ” – Author Unknown

Thanks to Dta;) ” I wish you enough su …

Thanks to Dta;)
” I wish you enough sun to keep your attitude bright, I wish you enough rain to appreciate the sun more. I wish you enough happiness to keep your spirit alive. I wish you enough pain so that the smallest joys in life appear much bigger. I wish you enough gain to satisfy your wanting. I wish you enough loss to appreciate all that you possess. I wish you enough hellos to get you through the final good-bye. ” – Author Unknown

Top 10 Strategic Tool in Marketing for Layperson

I have always wondered when I type “Marketing Tool”, “Marketing Strategy” and even “Marketing Professionals” in google I do not get what usually will be hoped for. So I have taken matter in my own hands.

This is a compilation of the top 10 Marketing Tools (based on empirical evidences). These are not “THE RULES” just a way to get you started on your own thinking. Also I will NOT be using any Jargon because a) this is no point of playing with literature when the essence is “lost in translation” b) “If you can’t explain it simply, you don’t understand it well enough”. Albert Einstein .

Tool #1: Answer the Question: What business are we in?

This is very basic question which every business person should think about and answer. This question is more relevant to you in taking decisions about Communication[what to say] or Positioning [what picture to draw in the user(consumers) mind] . For example when coke says The strategic intention is to  put a Coke within ‘arms reach’ of every consumer in the world. This is a very strong Action Item for the whole company as everyone(from CEO to Retailer) has to work towards the same goal with no ambiguity.

Also Please do not confuse between Vision ‘vs’ Mission. To put it simply if you see a beautiful girl in a pub and you instantly decide to marry her(for whatever reason). Then your vision statement will be in the likes of “Live Happily Ever after With Her” and Mission statement can be “Get a date and make her interested”.

Tool #2: Mind Map

Nothing beats the good ol’ Paper-Pencil-Eraser, On a piece of paper put down your ideas and correlated them in various relationship.Then group them to see the relations and interests. However if you do prefer working on your machine. there are many software which help you in this task.

• For MAC (Paid): OmniGraffle
• For PC (Paid): Concept Draw MINDMAP
• Freeware : Freemind

Eg. You are thinking to make a punchline for your brand of a new Podcast for Gamers.

Here on a piece of paper write all what come to your mind like Podcast, Games, action, Music, Dynamics, Hardware, Software, Wii, Xbox, Hero, Frags, Guns, Killing Spree, etc etc…… then group then in a bigger buckets. And then now you are clear to go on the major points of association. Go ahead make a good one “next best thing happened to you after of course your girlfriend” . i know this one sucks but you can do better then me.

Tool#3: Five Forces Model / Six Forces Model

Ok this is bit more serious and lets have fun with it. First of all if you will. Imagine there is Ball on the floor. Now we know the ball on floor and you standing by it will have following cases most of the times there can be more but since Mr Michael Porter (He is one of the Greatest Thinkers in field of Management ) said that there are 5 we’ll stick with five to conform with rest of the word, but take my word please improvise.

1. Gravitational Force ( The force from the set bigger then itself) -
2. Frictional Force (the force which hinders its movement)
3. You (If you kick it move or it cannot)
4. New/better ball (If you get a new ball you’ll stop playing with old one)
5. Abandon (You might want to shoot aliens so you leave the ball)

Then come a few people who were not happy with Mr Porters Analysis and said we also want our name in history lets add one more bullet.

6. You get a new pair of Nike (Now this complements the Ball on the floor, as you’ll at least play to showoff the shoes). Mapping the prior to scenario to Porters 6 force model.I am sure you’ve got it but now but for my clarification i am going to spell it out.

1. Competitive Rivalry within industry [ Gravitational Force ( The force from the set bigger then itself)]: keep track of the industry its self and you will not miss new trend or will make a mistake which has been repeated. Hell you might even change the direction of the industry.
2. Bargain power of the supplier [Frictional Force (the force which hinders its movement)]: These are the people who give you raw materials, shipping, manufacturing etc. This is a where you can actually create competitive advantage over the competition by selecting correct vendor and creating value mutually ideally.
3. Bargain power of the Customer [You (If you kick it move or it cannot)]: Customer is King will you fight with him if feels he’s being over charged or not being heard ? You are nothing if the customer decide that so , “Listen” to what they are saying and what they “need/want”. Be careful though we (Customer) always don’t know what’s good for us eg. did any one of us told apple to make ipod???
4. Threat of new entrants [New/better ball (If you get a new ball you'll stop playing with old one)]: This one is very clear look at facebook, friendster, orkut, MySpace, etc. This is free market don’t fight until essential for survival , try and collaborate and give more choice to the users.
5. Threat of Substitute Products [Abandon (You might want to shoot aliens so you leave the ball)]: There are only 24 hrs in a day and you aim is to capture sometime from the busy consumers life so don’t force yourself over threat of substitute let consumer make choice give him/her enough compelling reasons to be with you then the next best thing.
6. Complementary Products [You get a new pair of Nike (Now this complements the Ball on the floor, as you'll atleast play to showoff the shoes)]: Keep track of this and use them to your advantage. They can be very nicely used to create ( associations in consumer’s mind) eg: Beer and Fish Fingers.

Tool#4: Marketing Mix

Lets take example of “Nothing” as our product.

Product -Our product is “nothing”. Now this nothing has to be broadly something people can either keep in their backpacks or People with backpack can be kept in them. It can also be some thing people feel/experience. Here is our time to look at two words “Product VS Services”. Product is something you can hit someone with eg: You can hit some one with the Vista OS CD Pack(best use ). Service is something which is in the mind of beholder.Eg The Saving people from “fear of installing vista” is service.

Price – “Nothing” cost 10 moola to make(Salary, Utilities, etc ) and you sell(Advertisements, Margins, Profits etc) it for 200 Moolas. Yes Sir, you can decide the price based on number of factor like , need, perceprion, Simillar products. This is very ambgus choice. This is simple to see alround Airlines, Phones, Real Estate .

Place – Where we keep or Nothing : Online/Offilne(Filthy Rich Place/ Middle Class Mall/ Kwiky Store)

Promotion – The act “ANY WAY POSSIBLE” to let you know we have “Nothing” and YOU WANT IT. Like TV ADS, Posters, Utube, Blogs, Websites, Sir Richard Branson Times Square dressed in a nude suit, a cell phone covering his privates, to introduce Virgin Mobile to the U.S., Madonna publishes a dirty book, Giving employees stuff, “No.2, We Try Harder”, Anything craetive which can hold you attention and lets you know “Nothing” exists.

Tool#5: BCG Matrix

Use of the BCG Matrix for each product or service, and point out the value of its sales. The BCG Matrix thus offers a very useful ‘map’ of the mapping products (or service) strengths and weaknesses, also the likely cash-flows.

This idea is, to point out where is moola is going and where is it coming from(Cash Flow).

• Cash cows: High market share in a slow-growing industry. Eg.  MS Office 03
• Dogs: Low market share in a mature, slow-growing industry. Eg. MS Live
• Question marks (also known as problem child) Eg. Vista
• Stars are units with a high market share in a fast-growing industry. MS Office 07

Above is a just a hunch so you get an idea.

Tool#6: SOWT

SWOT (strengths, weaknesses, opportunities and threats) is a just a table analysis provides a quick
picture of the current situtation.

Use SWOT to:

• Gain insight into your organization’s assets and liabilities.
• Decide using it:
  • Should we open a new office in Amstardam
  • Should we Jump from eifel tower to promote out tooth paste
  • can we retire now
  • Can I leave this job now
  • Should i marry her

This will work iff many people give inputs and they not under life threat for doing so,or are  getting paid to do so.

Tool#7: Gap Analysis

This one is simple, whatever they tell you, just remember. You have a Situation, Products, Opportunity, Paths, Jobs, Houses anything one or more that is what you will compare with. The one in mental picture or another reference point which you think is right. Just compare it, though its not a NO BRAINIER . You need to provide a contrast between two pictures and say what we need to do  to reach the “Perfect state”.

eg: You have a Project Score is 2 of 20 and to pass the university you need score of 50. This implies that you need to score of  48 of 80 just to clear the exam. You Dad says I will give you a bike if you get 75 %.. Now all you need to do a gap analysis between Passing and getting a Bike.

Tool#8: Pareto analysis

The Pareto principle (also known as the 80/20 rule and the law of the vital few states that in many things, 80% of the consequences come from 20% of the causes.

• Twenty percent of your activities will account for 80 percent of your success.
• Business: Twenty percent of customers will account for 80 percent of profit.
• Twenty percent of the people you know provide you with 80 percent of nurturing support and satisfaction.
• You get 80% of your media awareness from 20% of your buy.
• As Woody Allen would say, 80% of success is just showing up.
• Any Task Project 80% takes only 20% of you time. Rest of the 20% takes rest 80% of your time.

Make a note when microsoft’s Steve Ballmer accuses google of doing something for so long of a time. What microsoft misses the point that Most organizations (and most people) settle for 20%, effort and energy and hit the bottom and move on to the next thing. A few people insist on devoting an unreasonable amount of effort into something. They are the ones who cross the expectations and get rewarded handsomely for it.

Tool#9: PEST

“Political, Economic, Social, and Technological analysis” and describes a rule of factors(Not in your control most of the time) used in environmental scanning. It is a part of the external analysis when doing market research and gives a overview.It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.

Tool is a macrotool(Very Birds eye view of the economics) used iff an organization or person is wanting to change the enviorment in terms PEST.

Tool#10: Game theory

I will get somewhat serious now as this is a very important tool and will require understand in details. Game Theory is the formal study of conflict and cooperation. Game theoretic concepts apply whenever the actions of several entities are interdependent. These entities may be individuals, groups, firms, or any combination of these. The concepts of game theory provide a language to formulate, structure, analyze, and understand strategic scenarios. Its apllication is found in Negotiation, Casino’s, Movies, Quality, Supply chain Management, Communications, Finance, Biotechnology , Politics, Product Definition, Wireless Towers, NO of Start bucks in one place,War etc. I will not be able justify in few pars, so I will dedicate an entire separate post to this tool. Anyone who wants to co-author this let’s do it together.

In the end I would like thanks you for taking time and with this thought: These are idea are not “THE LAW” request you to use them just as someones point of view and not litrally. Use these to understand someone came with this thought once, can you come up with you own?

Few Tools and Resources for You This is a live list* I will update this as and when new resources com to my mind. I will request you help also to add to this list.

Marketing Myopia
Purple Cow
Games People Play
BCG Matrix
The World Is Flat

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Top 10 Smartest (Intelligent) People on Earth

The topic itself, is a live wire. I am sure we all have
different answers to that. However this is my attempt to
answer the question as honest and bias-less as possible.

First of all few rules. I have selected people on basis of the rules below

• Person should be still alive (No, not in memories,
  I mean Breathing, Movable and responding to stimuli).
• Person should have done anything worthy with
  his/her intelligence.
• Motivation of action should be preferably positive
  so Dear Mr Usamah bin Mu?ammad bin `Awa? bin Ladin although being extremely smart will not qualify as his motivations don’t interest me and presumably most of the readers

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Frank Owen Gehry .

He is one of the world’s most influential architects. His designs for the likes of the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in LA are bold statements that have imposed a new aesthetic of architecture on the world at large, enlivening streetscapes and creating new destinations. Mr Gehry has extended his vision beyond brick-and-mortar too, collaborating with artists such as Claes Oldenberg and Richard Serra, and designing watches, teapots and a line of jewelry for Tiffany & Co.

Now in his 70s, Mr Gehry refuses to slow down or compromise his fierce vision: He and his team at Gehry Partners are working on a $4 billion development of the Atlantic Yards in Brooklyn, and a spectacular Guggenheim museum in Abu Dhabi, United Arab Emirates, which interprets local architecture traditions into a language all his own. Incorporating local architectural motifs without simply paying lip service to Middle Eastern culture, the building bears all the hallmarks of a classic Gehry design.

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Albert Arnold (Al) Gore Jr

Albert Arnold Gore(Al Gore) an American environmental activist, author, and businessperson. He is also a former journalist and politician.

Gore was involved in American politics for over three decades and was the forty-fifth Vice President of the United States from 1993 to 2001 under President Bill Clinton. During this period, Gore introduced legislation and policies to develop what he called “The Information Superhighway” (most notably, the High Performance Computing and Communication Act of 1991 which led to the creation of the National Information Infrastructure). He received a Webby Award for this work in 2005. In 2000, Gore was the Democratic nominee for president in the presidential election. He only won the popular vote .

In 2007, Gore was awarded the Nobel Peace Prize (together with the Intergovernmental Panel on Climate Change) for “efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change.

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Richard Stallman

Richard Stallman is a renown hacker and founder of GNU and the free software movement and The Free Software Foundation. His contributions include GNU C compiler, GNU debugger, and the GNU Emacs. The GNU project was created by Stallman in 1983 as a way of creating a “free operating system.” This meant that the operating system can be modified, copied, and redistributed without restrictions.

The GNU system is often combined with the Kernel Linux, which forms as a functional operating system. On January 5, 1984, Stallman quit his job at MIT so
that they could not claim any rights to his project and interfere with free software development. Since Unix’s architecture was excellent, Stallman wrote the program to be compatible with Unix.

He has been the project’s lead architect and organizer. Stallman pioneered the concept of copyleft and is the main author of several copyleft licenses including the GNU General Public License, the most widely used free software license.

He is also a major reason we are witnessing “Word is Flat 3.0″ with free knowledge as the core philosophy.

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Yonezo Kanno

Mr. Kanno has developed the concept of using the forehead as a remote sensor since 1998 and holds the patent for a device using the forehead as an another sense of touch.

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Warren Buffet

Warren Edward Buffett, also known as “the Oracle of Omaha”, was born 30 August 1930 in Omaha, Nebraska (USA). He studied in Nebraska University, and after that, a master’s degree in Columbia Business School, where he was student of Benjamin Graham, authors of books such as “Security Analysis” or “The intelligent Investor”. After that period, he worked with Graham, following the investment rules of this master. He came back to Omaha in 1956 without any plan in his mind, since some people asked him to manage their investments. Warren Buffett started that way. In 1965, he bought a company of the textile sector with financial problems, called Berkshire Hathaway. It was transformed in a holding for his investments in media, insurance and consumer products, among others. Buffett bought several of these companies at a very low price in the 1973/1974 recession.

His political ideas are related to the Democratic Party. He has positioned himself several times in favour of an increase on taxes for the richest people and in favour of an increase on inheritance tax, since, according to Buffett, it is an obstacle to meritocracy. Buffett is also famous by its philanthropy. In fact, he has gone down in history thanks to its donation to Bill & Melinda Gates Foundation, of over 30 billion, which is the highest donation in history.

Buffett is the most successful long-term investor, with a compounded annual rate of return of 22.3% during 36 years, which means 128,515%. The purchase of Coca-Cola stocks by Buffett meant for Berkshire’s Shareholders a profitability of near 800% in 12 years. Another less well-known investment was the purchase of Interpublic marketing company in 1973, with a profitability of over 900% in 11 years. He bought Berkshire Hathaway’s shares at a price between $7.60 and $14.86. Berkshire Hathaway’s current share price is over $140.000. His estimated net worth is $56.9 billion.

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Steve Jobs

He is an inspiration in himself currently the CEO of Apple (he was thrown from the same company few years ago), which he co-founded in 1976. Apple leads the industry in innovation with its award-winning Macintosh computers, OS X operating system, and consumer and professional applications software. Apple is also leading the digital music revolution, having sold over 110 million iPods and over three billion songs from its iTunes online store. Apple entered the mobile phone market this year with its revolutionary iPhone.

Steve also co-founded Pixar Animation Studios, which has created eight of the most successful and beloved animated films of all time: Toy Story, A Bug’s Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars and Ratatouille. Pixar has won 20 Academy Awards and its films have grossed more than $4 billion at the worldwide box office to date. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney’s board of directors. Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three children.

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Arnold Schwarzenegger

The world knows Arnold Schwarzenegger as a famous bodybuilder and a Hollywood action hero, but he is also a successful businessman, generous philanthropist and California’s 38th Governor. Since he took office, Governor Schwarzenegger’s responsible fiscal policies have brought California back from the brink of bankruptcy, reinvigorating the economy, creating a better environment for business and creating more than 680,000 new jobs. Improved state revenues have paid down the state’s debt and afforded record investments in schools, roads and affordable healthcare for children.

Governor Schwarzenegger’s most notable accomplishments include a bipartisan agreement to reduce California’s greenhouse gas emissions by signing landmark legislation in 2006, increasing the minimum wage while lowering the state’s unemployment rate and overhauling the workers’ compensation system – cutting costs by more than 35 percent. In addition, Governor Schwarzenegger is the first governor in decades to make major investments in improving California’s aging infrastructure through his Strategic Growth Plan, helping to reduce congestion and clean the air. He established the Hydrogen Highway and Million Solar Roofs Plan, continuing his leadership in creating a greener environment.

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Muhammad Yunus

Muhammad Yunus is a Bangladeshi banker and economist. He previously was a professor of economics and is famous for his successful application of microcredit – the extension of small loans. Yunus is also the founder of Grameen Bank. In 2006, Yunus and the bank were jointly awarded the Nobel Peace Prize, for their efforts to create economic and social development from below. He is the author of Banker to the Poor and a founding board member of Grameen Foundation.

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Hunter (Patch) Adams

Hunter (Patch) Adams, MD, has been putting into practice the idea that “healing should be a loving human interchange, not a business transaction” for more than 20 years. He is the founder and director of the Gesundheit Institute, a holistic medical community that has provided free medical care to thousands of patients since it began in 1971.

It is an “experiment in holism with a medical focus on the belief that one cannot separate the health of the individual from the health of the family, the community, and the world. Gesundheit is a sociopolitical act that grows out of a deep concern for the quality of people’s lives in a world dominated by the values inherent in greed and power”. At its height the Institute was staffed by 20 medical workers, including two physicians in addition to Adams. Between 1971 and 1983 15,000 patients received free medical care, and Adams has a tall stack of letters from them attesting that his clinic’s humor and compassion helped when others could not.

“The Gesundheit Institute is a pie in the face of greed – by taking the most expensive thing in America, health care, and giving it away for free.”

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Nelson Mandela

Mandela’s words, “The struggle is my life,” are not to be taken lightly.

Nelson Mandela personifies struggle. He is still leading the fight against apartheid with extraordinary vigour and resilience after spending nearly three decades of his life behind bars. He has sacrificed his private life and his youth for his people, and remains South Africa’s best known and loved hero.

He was born at Qunu, near Umtata on 18 July 1918. His father, Henry Mgadla Mandela, was chief councillor to Thembuland’s acting paramount chief David Dalindyebo. When his father died, Mandela became the chief’s ward and was groomed for the chieftainship.

A decade before being imprisoned, Mandela had spoken out against the introduction of Bantu Education, recommending that community activists “make every home, every shack or rickety structure a centre of learning”. Robben Island, where he was imprisoned, became a centre for learning, and Mandela was a central figure in the organised political education classes. In prison Mandela never compromised his political principles and was always a source of strength for the other prisoners.

He was inaugurated as the first democratically elected State President of South Africa on 10 May 1994 – June 1999.

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Thanks for you time. I would like to end this article with a quote.

“We define success in terms of Michael Jordan and Bill Gates and Cindy Crawford and Julia Roberts. And they’re not the success. Success is the school teachers trying to teach math and English in a society that’s more interested in spouting clichés. …sixty percent of schoolteachers need second jobs to support their families, where ball bouncers [professional athletes] are multi-millionaires.” -Patch Adams

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Top 10 Resons why you shouldn't listen to anyone but your self.

Quotes from some of the greatest minds on the planet on inventions they deemed had no future. From the Head of Century Fox declaring TV had no more than six months to the Chairman of IBM declaring that there is no need for more than five computers in the World.

1. Radio has no future.-Lord Kelvin, British mathematician and physicist.
2. Well informed people know it is impossible
   to transmit the voice over wires and that were it possible to do so,
   the thing would be of no practical value. – Editorial in the Boston Post, 1865
3. Airplanes are interesting toys but of no military value.
   - Marshal Ferdinand Foch,French military strategist and World War I commander.
4. The Internet will catastrophically collapse in 1996.’
   
   - Robert Metcalfe, internet inventor
5. There is no hope for the fanciful idea of reaching the Moon because of insurmountable barriers to escaping the Earth’s gravity.
   - Dr. Forest Ray Moulton, University ofChicago astronomer, 1932.
6. Your cigarettes will never become popular.
   - F. G. Alton, 1870cigar maker, turning down Mr. John Player
7. All the waste in a year from a nuclear power plant can be stored under a desk.
   - Ronald Reagan, 1980
8. There is a young madman proposing to light the streets of London – with what do you suppose – with smoke!
   - Sir Walter Scott (1771-1832)On a proposal to light cities with gaslight
9. The machine gun is a much overrated weapon; two per battalion is more than sufficient.
   - General Douglas Haig, 1915
10. X-rays are a hoax.
    - Lord Kelvin, ca. 1900

So your idea doesn’t becomes irrelevant if someone doesn’t approves it. It started when you said it and It should end when you tell it to.

(Please Note: Most of these quotes were out of context and in different times. These quotes are not an attempt to disrespect anyone on that list above. On the contrary, these were the people who created paradigms shifts in the industry . Don’t take the story, take the moral i:e nothing is impossible if you’ve imagined it to be true.)

Top 10 Resons why you shouldn’t listen to anyone but your self.

Quotes from some of the greatest minds on the planet on inventions they deemed had no future. From the Head of Century Fox declaring TV had no more than six months to the Chairman of IBM declaring that there is no need for more than five computers in the World.

1. Radio has no future.-Lord Kelvin, British mathematician and physicist.
2. Well informed people know it is impossible
   to transmit the voice over wires and that were it possible to do so,
   the thing would be of no practical value. – Editorial in the Boston Post, 1865
3. Airplanes are interesting toys but of no military value.
   - Marshal Ferdinand Foch,French military strategist and World War I commander.
4. The Internet will catastrophically collapse in 1996.’
   
   - Robert Metcalfe, internet inventor
5. There is no hope for the fanciful idea of reaching the Moon because of insurmountable barriers to escaping the Earth’s gravity.
   - Dr. Forest Ray Moulton, University ofChicago astronomer, 1932.
6. Your cigarettes will never become popular.
   - F. G. Alton, 1870cigar maker, turning down Mr. John Player
7. All the waste in a year from a nuclear power plant can be stored under a desk.
   - Ronald Reagan, 1980
8. There is a young madman proposing to light the streets of London – with what do you suppose – with smoke!
   - Sir Walter Scott (1771-1832)On a proposal to light cities with gaslight
9. The machine gun is a much overrated weapon; two per battalion is more than sufficient.
   - General Douglas Haig, 1915
10. X-rays are a hoax.
    - Lord Kelvin, ca. 1900

So your idea doesn’t becomes irrelevant if someone doesn’t approves it. It started when you said it and It should end when you tell it to.

(Please Note: Most of these quotes were out of context and in different times. These quotes are not an attempt to disrespect anyone on that list above. On the contrary, these were the people who created paradigms shifts in the industry . Don’t take the story, take the moral i:e nothing is impossible if you’ve imagined it to be true.)

Top 10 Reasons to Use Firefox 3

The new version of the Firefox Web browser was downloaded more than 8 million times in the first 24 hours it was available, the software’s developers said Wednesday.

At its peak, Firefox’s Web site was serving 17,000 copies a minute. Downloads came from some 200 countries, led by the United States, Germany, Japan, Spain and Britain.

Here are my reasons for you to download.

1. The Best Firefox Yet – With more than 15,000 improvements, Firefox 3 is faster, safer and smarter than ever before.
2. Performance -Short and sweet, Firefox now uses less of your computer’s memory while it’s running. and A redesigned page rendering and layout engine means you see Web pages faster—and in the way they were meant to be seen.Improved text rendering is just the beginning of the benefits of an all new graphic engine for Firefox 3.
3. Smart Location Bar – A quick way to get to the sites with addresses you only vaguely remember. The new Firefox 3 location bar learns as you use it. Over time, it adapts to your preferences and offers better fitting matches. Type in a term and the autocomplete function includes possible matching sites from your browsing history, as well as sites you’ve bookmarked and tagged in a drop down. For example, you could enter: “Phone” to find “www.apple.com”.And Bingo.
4. Security & Privacy – If you are worried or not sure about site’s legitimacy before you make a transaction? Click on a site favicon for an instant identity overview.
5. Search Suggestions – Start typing in the search bar and it will prompt you with a drop down of filled-in suggestions, plus you can use the search bar as a calculator and converter .
6. Tabs : Simple and easy, you can think of them as the electronic version of a well kept filing cabinet, with the tabs as the dividers and the sites as the content kept in folders. Each new site appears as a new tab (not a new window) and can be accessed in one click. Features like :
   • Save on Exit
   • Reopen Closed Tabs
   • Drag & Reorder Tabs
   • Smooth Scrolling
7. Zoom In, Zoom Out : You can Zoom in and Zoom out of a Page. Look at a Image up close. [CTRL + (+/-)]
8. Tag’em All – After buildding up a large list of bookmarks, keeping track of them all can get a little messy. To stay organized, you can assign tags to your bookmarked sites: just double-click on the star icon and you’ll be prompted to enter your tags.
9. Localization: You can download it in Gujarati and Punjabi also.
10. Still want more take a tour on Mozilla website  video .